Fair trade

Fair trade is a commercial partnership based on dialogue, transparency and respect, which seeks greater equity in international trade. It contributes to sustainable development by providing better trading conditions, ensuring the rights of producers and marginalized workers.

Fair trade organizations, supported by consumers, are actively engaged in helping producers, raising awareness and campaigning to change the rules and practices of conventional international trade.

Fairtrade products are produced and marketed in accordance with these principles, which is verified, where possible, by independent and credible guarantee systems.


WÜSTENSAND is a small private company in Marrakech founded in 2003 and directed by MOHAMED EL BOUZAYATY, who has been marketing Moroccan crafts for many years and has had contacts in Germany since 1988. MOHAMED EL BOUZAYATY belonged to a rural population which was the object of social discrimination, hence his social commitment and his objective of creating and securing enduring jobs for disadvantaged producers in Morocco, by selling Moroccan crafts.